BündelHeinz
Initial situation
The trend of online shopping continues (increase of > 16% during the Covid-19 crisis). The strong growth of online shopping can be explained on the one hand by the development of new customers (due to the increase in digital competence or internet availability), and on the other hand by an increasing number of food suppliers and local stores that have discovered their own online trade. The rapid growth of online shopping will inevitably lead to a significant increase in the volume of goods traffic.
It is clear that consumers and producers alike are very keen to make online shopping more sustainable. Cross-company cooperation in logistics - for example, to bundle freight traffic flows or to appeal to customers' personal responsibility in bundling orders - has so far proved largely ineffective. The approach of intervening in the ordering and commissioning process at an early stage appears more promising.
Instead of handing over individual delivery orders to logistics service providers in a decentralized manner as was previously the case, a service layer (BündelHeinz) is successfully used as a mediation and coordination actor: BündelHeinz collects the delivery orders of consumers from a large number of online retailers via an integrated web widget (website component) in the shopping checkout process. Delivery orders are thus optimized and coordinated according to overall social and infrastructural goals for the online stores and commissioned from logistics service providers.
Goals
The main objective of the project is to set up an additional service layer (BündelHeinz) for online shopping, which will be used to process the ordering and delivery of goods in a new way. BündelHeinz is designed as a digital service for online stores that organizes delivery and logistics according to criteria oriented towards the common good. It enables
- an increased bundling of delivery trips,
- the reduction or complete avoidance of traffic,
- minimize emissions,
- combating precariousness on the last mile (i.e. preference is given to logistics service providers with fair remuneration schemes) and
- a market-driven transformation of delivery logistics in online shopping.
Result
BündelHeinz restructures the online shopping process and improves market framework conditions that currently conflict with aspects such as sustainability and traffic reduction. At the same time, the interests of all participants (end customers, online retailers, logistics service providers) remain largely unaffected. The result is an elegant and efficient transition to climate-friendly online shopping logistics.