Due to high demand from Lower Austrian tourism businesses, Lower Austria Tourism, together with the six tourism destinations, partners House of Digitalization and Lower Austrian Chamber of Commerce, is offering two additional AI workshop dates from the free training series “AI in Tourism”.
Content and Objectives:
The workshop "AI in Tourism – Searching with AI," led by Manuela Machner, focuses on the future of digital search in tourism. The workshop explores how AI-powered systems are changing search behavior – moving away from traditional search engines towards dialogue-based, personalized results. Participants will learn how to optimize content for AI search systems and the role of structured data, semantic content, and user intent. Concrete examples will demonstrate how businesses can increase their visibility in AI-powered search environments and target guests more effectively. The workshop offers practical insights, tools, and strategies to prepare for the next generation of search early on and secure a competitive edge in digital tourism.