Intensive workshop for practical AI strategies in tourism
For tourism businesses in Lower Austria
The successful further training series ‘AI in Tourism’, initiated by Lower Austria Promotion and the House of Digitalisation, will be continued from June 2025. The aim of the workshops is to enable tourism businesses in Lower Austria to implement practical AI applications themselves in group work. The workshops are aimed at advanced AI users, primarily from the fields of online marketing and product or content development.
Workshop goals:
- Development of innovative, AI-supported tourism offers
- Optimisation of online visibility through AI-supported marketing
- Practical application of AI tools for social media, SEO & content creation
- Implement multilingual content efficiently and professionally
Setting:
- Focus on hands-on workshops in small groups
- Hands-on exercises with current AI & automation tools
- Immediately implementable strategies for everyday tourism
- Duration: 4 hours
- Preparation: Tasks & content will be provided in advance
Target group:
- The workshop is aimed at people from the online marketing sector of tourism businesses and municipalities. A Chat GPT Pro licence is required, but can be provided if necessary. Previous knowledge of Chat GPT is an advantage.
Contents of the workshop:
- Offer & product development with AI: How AI helps in the development of new tourism offers, including group work to develop a new offer.
- AI-supported marketing for tourism businesses: social media & content creation, SEO optimisation and automation of advertisements.
- Photo & video creation with AI: tools for generating and editing images and videos for social media and websites.
- Efficient creation of multilingual content with AI: AI-supported translations and customisation of content for different target groups.