The workshop on "Artificial Intelligence (AI) in Tourism" offers an exciting opportunity to engage with the latest developments in AI technology and explore its practical application in the tourism sector. Philipp-Thomas Müller, founder and managing director of CtrlE Consulting & Holding GmbH, a growth marketing agency, works daily with this advancing technology and shares this knowledge as a lecturer at the St. Pölten University of Applied Sciences and the Steyr Campus of the University of Applied Sciences Upper Austria.
Workshop Content
- Introduction to AI technologies:
- Getting to know AI tools:
- Marketing and content creation with AI:
- Practical applications:
Knowledge gained after the workshop
- Increased efficiency: Automating recurring tasks to focus on service and customer experience and increasing the frequency of communication.
- Improved customer engagement: Personalizing communication and offers.
- Future-proofing: Adapting to technological change to remain successful and relevant in the long term.
- Practical knowledge: Gain practical knowledge and skills to immediately apply AI tools in your business.
Target audience
This workshop is aimed at AI beginners as well as those with initial practical experience. Advanced workshops are planned for early 2025.
Registration
Registration is via the e-learning and knowledge platform. Please register here or – if you are already registered – log in and access the workshop under "Seminars".
The workshop is limited to 20 participants – registration is on a first-come, first-served basis.
Please bring your laptop to the event.
This workshop is part of the "Digitalization" training initiative for tourism businesses in Lower Austria, in cooperation with Lower Austria Tourism and ecoplus.