The lecture and workshop on artificial intelligence (AI) in tourism offers an exciting opportunity to learn about the latest developments in AI technology and explore their practical application in the tourism sector. The speaker, Mag. Philipp-Thomas Müller, founder and managing director of CtrlE Consulting & Holding GmbH, an agency for growth marketing, deals with the advancing technology on a daily basis and also teaches this knowledge as a lecturer at the FH St. Pölten or FH OÖ Campus Steyr, among others.
Contents of the workshop
- Introduction to AI technologies: Understanding what AI is and how it can be applied specifically in the tourism sector.
- Get to know AI tools: Learn how to use advanced tools such as ChatGPT and Groq to optimize your tourism operations.
- Marketing and content creation with AI: Discover how you can use AI for your marketing and how AI can simplify the creation of engaging content.
- Practical applications: Concrete examples, such as AI in customer communication, creation of documents such as menus, website, social media content, etc.
Knowledge acquired after the workshop
- Increased efficiency: Automation of recurring tasks to focus on service and customer experience and increase the speed of communication.
- Improved customer approach: personalization of communication and offers.
- Future-proofing: adapting to technological change in order to remain successful and relevant in the long term.
- Practical knowledge: Gain practical knowledge and skills to immediately apply AI tools in your business.
Target group
This workshop is for “AI newbies” but also for people who already have basic knowledge and/or have accounts with various applications.
Registration
Registration takes place via the e-learning and knowledge platform. Please register here or - if you are already registered - log in and access the workshop under Seminars.
The workshop is limited to 20 participants - the “first come, first serve” principle applies.
Please bring your laptop and your accounts (logins for various applications such as ChatGPT) to the event!
Date, time and place: Friday, 22.11.2024 | 09-13 Hotel Schwarz Alm | 3910 Zwettl, Almweg 1
This workshop takes place as part of the “Digitalization” training offensive for tourism businesses in Lower Austria in cooperation with Niederösterreich-Werbung and ecoplus.