The workshop on “Artificial Intelligence (AI) in Tourism” offers an exciting opportunity to learn about the latest developments in AI technology and explore their practical application in the tourism sector. The speaker, Mag. Philipp-Thomas Müller, founder and managing director of CtrlE Consulting & Holding GmbH, an agency for growth marketing, deals with the advancing technology on a daily basis and also teaches this knowledge as a lecturer at the FH St. Pölten or FH OÖ Campus Steyr, among others.
Contents of the workshop
- Introduction to AI technologies: Understand what AI is and how it can be applied specifically in the tourism sector.
- Getting to know AI tools: Learn how to use advanced tools such as ChatGPT and Groq to optimize your tourism operations.
- Marketing and content creation with AI: Discover how you can use AI for your marketing and how AI can simplify the creation of engaging content.
- Practical applications: Concrete examples of how AI can be used in customer communication, creation of documents such as menus, website, social media content etc.
Knowledge gained after the workshop
- Increased efficiency: automate repetitive tasks to focus on service and customer experience and increase communication velocity
- Improved customer engagement: personalize communications and offers.
- Future-proof: adapt to technological change to stay successful and relevant in the long term.
- Practical knowledge: Gain practical knowledge and skills to immediately apply AI tools in your business.
Target group
The workshop is aimed at AI beginners as well as people with initial practical experience. Workshops for advanced participants are planned for early 2025. Businesses from the accommodation, catering and excursion/leisure sectors are eligible to participate.
Registration
Registration takes place via the e-learning and knowledge platform. Please register here or - if you are already registered - log in and access the workshop under Seminars.
The workshop is limited to 20 participants - the “first come, first serve” principle applies.
Please bring your laptop to the event.
This workshop is part of the “Digitalization” training offensive for tourism businesses in Lower Austria in cooperation with Niederösterreich Werbung and ecoplus.