Through the redesign of both physical and digital branding and design, a new name was created, a new logo was developed, all physical and digital advertising materials were redesigned, and innovatively presented using a new brand architecture.
One of the highlights of the collaboration is the design of the website and its integrated 360° virtual tour. In this way, the physical space, images of the company or construction site, and the digital space were seamlessly integrated in a highly individual and modern manner. Taking this bold step into the future, adopting a new name, branding, and design, and connecting physical and digital spaces, was a bold move – and it successfully boosted the revenue, profit, and value of the company, which has been in business since 1969, making it future-proof.