06.01.2021
Digital change, digitization, and the digital transformation of companies
How to prepare for digital competition.
Digital transformation in society helped us stay connected digitally in 2020.
The "offline" economy was complemented by the online economy.
Because digital transformation is here to stay, it's worth looking ahead.
How can companies position themselves well for the future?
How do "digitalization," "digital change," and "digital transformation" interact?
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2020 was a year with less contact.
Digital transformation in society helped us stay connected, at least digitally, in 2020.
Online meetings, social media, and various platforms helped us organize our lives.
The economy thrives on contact.
The personal, "offline" economy was complemented by the online economy.
Let's take a look at the future. What will happen next?
How can companies position themselves well for the future?
How do the terms "digitalization," "digital transformation," and "digital transformation of companies" relate to each other?
Digita
l transformation is the framework.
Digital transformation in society, with smartphones, the generational shift to digital natives, and digital trendsetters like Google, Amazon, and social media, is a constant. We can only influence this to a limited extent. What we can do far better is understand and apply it wisely.
It is in our hands to take advantage of the opportunities it offers.
The reach of social media, for example, is extremely helpful. We saw this during the lockdown: companies that had a strong presence on Facebook, Instagram, or LinkedIn found it much easier to reach their customers.
So let's prepare ourselves for the fact that digital transformation will continue to bring new developments. Organize a process within your company for evaluating new technologies for their relevance and how they can be used for your business.
Digitalization is the realization of digital potential.
Digitalization makes the analog digital.
This starts with Google My Business, where companies can establish their digital visibility, and extends to digital workflows, where systems automatically forward data and software takes over tasks.
You can use digitalization for four major areas related to building customer relationships:
These address the four most important questions for businesses:
1) How are you found?
2) How do you compare to others?
3) How do you retain customers?
4) How do you remain efficient?
Digitalization offers digital technologies for these four key areas:
- Digitalization for improved visibility and attractiveness, so that potential customers notice you.
- Digitalization for digital communication, so that your expertise builds trust in people's minds.
- Digitalization for building relationships, so that people can stay in touch with you digitally and permanently.
- Digitalization for efficiency, so that you and your customers save time and money.
Every new technology that emerges can be categorized into these four areas and should be evaluated for its suitability for your business.
Every department in your company can potentially be much more successful with digital technologies.
HR can attract more qualified professionals by making their job postings more visible and appealing.
Sales can be more persuasive with effective digital communication.
Your customers can make various updates to their profiles themselves and place orders directly.
There are many possibilities for every department.
It always comes down to greater attractiveness, more trust, stronger relationships, and increased efficiency. T
he result is a better experience for both customers and employees. This is called "Customer Experience" (CX) for your customers and "Employee Experience" (EX) for your employees.
Digital transformation prepares your company for digital change.
How can you constantly test new things for usability when their applications lie in different departments?
Wouldn't it be great if every department had the digital skills to identify new things and test their usability?
Wouldn't it be perfect if departments shared their experiences with each other?
Wouldn't it be much more interesting to work in a company that recognizes and leverages potential and identifies and avoids risks? You could define responsibilities for this.
You could have processes that make discovery and testing easy.
You could create simple rules and raise awareness.
And you could ensure that everyone can learn about them and become more knowledgeable. You can easily organize digital skills.
Digital transformation prepares your company for digital change.
The transformation provides responsibilities, processes, and relevant and helpful information for company leadership.
The transformation provides responsibilities, processes, and relevant and helpful information for management.
And the transformation provides responsibilities, processes, and relevant and helpful information for your teams. The result is motivating, positive
The result is a motivating, positive experience:
Positive customer experience for your customers.
Motivating employee experience for your staff at all levels.
Business becomes more motivating and easier when you organize, demand, and promote digital competence within your company.