21.01.2021
Facebook LIVE Shopping Event at Thalia in the Rosenarcade
The lockdowns hit the retail sector particularly hard. During this period, we staged a live shopping event at Thalia, reaching over 30,000 additional people. Through engaging presentations of Christmas gifts, we generated sales and actively involved our employees.
Live shopping means connecting with customers via live video, answering their questions, and interacting with users. The successful Thalia live shopping event reached over 30,000 people via Facebook, showcased numerous products, addressed specific user questions, and all without an additional advertising budget. Detailed preparation is crucial for success.
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Thalia*
Lockdown, retail stores partially closed – what to do? How can I still capitalize on the Christmas season and reach new customers when my store is closed? Not an easy situation, but all the more exciting when social media exists...
The goal of this social media live stream was to increase online visibility and generate concrete sales. On the other hand, it's always good to be a pioneer, especially since live-stream shopping isn't yet widespread in Austria.
Several hundred people actively participated in the live stream, and the video subsequently reached over 30,000 people. A complete success with very little preparation time, a small media budget, and minimal manpower. We were even able to take concrete orders by phone during the stream, and afterwards we also received messages via Instagram direct messages and emails.
Summary of results:
- Live stream, several hundred viewers
- Over 30,000 people reached regionally via video
- Concrete orders/sales during and after the stream
- Creative stream execution including script
- Low media budget required
- High level of engagement during the stream, as user questions such as "What's the best book for my 8-year-old niece for Christmas?" were addressed.
- Pioneering role in the shopping center sector regarding live shopping
- Entertainment for users, high user interaction rates
- Presentation and consolidation of expert status
Especially in the future, the integration of online and offline channels will become even more crucial, and creative, engaging, and unique social media projects should be developed to address this need.
https://www.facebook.com/rosenarcade