Online research for everyone
Background
Market and opinion research has always been deeply rooted in traditional ways of thinking and not always open to innovation and new methodological approaches. However, digitalization has massively and permanently changed the way people communicate with each other over the last 20 years, and this has not gone unnoticed by pollsters. Marketagent sees itself as a pioneer in the fields of online and mobile research and has been working since 2000 to advance digitalization in the research world, break down traditional patterns, and enable even smaller companies to access high-quality market research.
Objectives
In the future, valid consumer data within a few hours should support strategic and operational decisions instead of relying on gut feeling. Marketagent has always focused on a pragmatic approach. Market and opinion research is made accessible to small and medium-sized enterprises (SMEs) through efficient and effective tools, accelerating the entire research process, enriching it with multimedia, and offering it at a low cost. "Just ask quickly" is therefore the motto of the online market researchers.
Milestones
What we're proud of...
At the heart of our toolkit is a pool of nearly 2.5 million consumers from 72 countries willing to participate in surveys, who can be invited to online surveys with zero wastage. Marketagent was the first ISO-certified panel provider in the German-speaking world, holds the Austrian coat of arms, is a member of Leading Companies Austria, a recipient of the Austria's Leading Companies award, and the market leader in Austria.
Results
Our stated goal has always been to offer market and opinion research to companies of all sizes and sectors as a pragmatic and cost-effective, indicative component of their decision-making process. Today, Marketagent's clients include top national and international companies such as Telekom Austria, Generali, Raiffeisen, Austrian Post, Coca-Cola, IKEA, and willhaben. Each year, a team of nearly 30 researchers and software specialists conducts approximately 1,300 studies.