30.12.2020
SAMBA - Nutzung von Daten aus Sozialen Medien für die Musikindustrie
The SAMBA (Smart Data for Music Business Administration) project explores how data from social media can be best utilized for the music industry. The goal is to build the technical infrastructure for the continuous collection and indexing of music-related data from social media in order to create new services for the music industry. These services will help solve specific information problems within the music sector.
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FH St. Pölten
Entries on blogs and websites, comments on social media platforms like Facebook, Twitter, and YouTube, and the diverse rating and sharing functions offer valuable information about market trends and changes. However, this data currently remains largely unused. Yet, it opens up new possibilities for companies to identify market opportunities, segment markets, and evaluate their product portfolio.
Research into the extent to which data from social media can be used for strategic and operational management in music companies (labels, publishers, radio stations, etc.).
Technical infrastructure for the continuous recording and indexing of music-related data from social media in order to create new services for the music industry.