21.10.2026

“SHE & AI”: Fully booked hands-on workshop in Wiener Neustadt

The "Haus der Digitalisierung" (House of Digitalization) and the "Frau in der Wirtschaft" (Women in Business) initiative of Lower Austria are providing female entrepreneurs with practical knowledge about artificial intelligence (AI). On October 20, the event series "SHE & AI" ("SIE & KI") continued with a fully booked workshop at the Wiener Neustadt district office of the Chamber of Commerce. Following the series' launch in September in Schwechat, this session focused on the concrete application of artificial intelligence (AI) in everyday business operations. Led by AI trainer Veronika Geyer, the participants gained practical insights into various AI tools and how they can be utilized within their own companies.

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From left to right: Andrea List-Margreiter (Head of the WKNÖ District Office for Wiener Neustadt), Claudia Schiftner (participant), Daniela Reisner (District Chair of "Women in Business" [Frau in der Wirtschaft]), Veronika Geyer (speaker), and Christoph Jarisch (Haus der Digitalisierung).

This joint initiative by the ecoplus "Haus der Digitalisierung" (House of Digitalization) and "Women in Business" (Frau in der Wirtschaft) Lower Austria aims to facilitate women's access to artificial intelligence and support them in leveraging new technological opportunities for their professional activities. The series is supported by the expertise of "SHE GOES AI" and "Women in AI Austria."

AI Applications for Everyday Business

During the workshop "SHE & AI – Effectively Utilizing AI in Everyday Business," Veronika Geyer used concrete examples to demonstrate how artificial intelligence can assist with tasks such as customer research, marketing, preparing proposals, and data analysis. Other key topics included the art of crafting effective inputs for AI systems—known as "prompting"—as well as the use of AI agents capable of handling more complex tasks. The workshop also addressed questions regarding data protection and the legal framework.

The primary focus was on the immediate, practical benefits for the participants. In addition to hands-on demonstrations, the workshop helped attendees identify relevant AI applications for their own businesses and develop initial steps toward implementing AI effectively.

"Artificial intelligence offers numerous ways to streamline workflows and free up time for other important tasks. The crucial factor is that businesses know exactly how to apply these technologies. With formats like 'SHE & AI,' we aim to bridge that gap—moving from initial awareness to practical application," emphasize Lukas Reutterer and Claus Zeppelzauer, Managing Directors of the Haus der Digitalisierung.

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Participants at "Sie & KI" in Wiener Neustadt listen in the auditorium.

Vera Sares, state chair of *Frau in der Wirtschaft* (Women in Business) in Lower Austria, emphasizes the importance of supporting female entrepreneurs as they navigate current developments in artificial intelligence: “For us as female entrepreneurs, artificial intelligence offers many opportunities to make our daily work lives simpler and more efficient. The key is not necessarily to understand every technical development in minute detail, but rather to identify which possibilities are truly sensible for one’s own business and practical to implement on a day-to-day basis. That is precisely where we want to step in: with a focus on practical application, clarity, and genuine added value for our entrepreneurs.”

Daniela Reisner, district chair of *Frau in der Wirtschaft* for the Wiener Neustadt district, adds: “Anyone running a business can no longer afford to ignore the topic of AI—which is why it is essential to be proactive in seeking information and building knowledge. I am all the more pleased that the participants at this event here in Wiener Neustadt were able to identify concrete starting points for their own businesses and derive real benefit from them.”