Virtual shopping
👁️🗨️ Article from ORF Landesstudio Niederösterreich
👁️🗨️ Article from the Kronen Zeitung Niederösterreich
Initial situation
Olga Zach and her partner Jarko Ribarski opened the boutique last July: “We wanted to bring the Cavaletti company back to the spa town,” says Zach. The Italian fashion line by designer Daniela Dallavalle impresses with its timeless elegance. Home accessories from the “Arte Pura” line can also be found in the boutique. All products are made from natural fabrics that have been gently dyed.
Zach came up with the idea for the virtual tour - together with the Niederschick, Wolfram & Partner agency - during the first lockdown last spring. They want to keep the concept even after the retail sector reopens: “For me, this is the future of regional shopping,” explains the 48-year-old entrepreneur.
Goals
In the future, customers will be able to try on clothes in the web store. The project is supported by the digi4Wirtschaft funding campaign from the state of Lower Austria, the Lower Austrian Federation of Industry and the Lower Austrian Chamber of Commerce.
Result
“We try to give our customers the best possible advice. This sets us apart from large fashion chains and online-only retailers,” says Zach confidently. A separate collection for men and women's shoes will soon be added to the range.
The boutique is also available for private shopping after the lockdown: Anyone who wants to have the store all to themselves can drop by after regular opening hours by appointment and try on the Italian fashion in peace and quiet: “Our customers can leave their worries behind them here. Hopefully this will be possible again soon.”