Wagram Wine Route: A social media video leads to success!

Videos are currently the most effective medium on social media. Users enjoy being entertained by videos, and these generate high levels of engagement. The Wagram Wine Route has a presence on Facebook, and a social media video was intended to increase the region's visibility. For this project, production costs and the media budget were very manageable. The goal was to generate maximum output with minimal effort in video production. Therefore, no professional models were used; everything was filmed with a smartphone and posted on Facebook.

The Wagram region has long been a hidden gem for wine lovers. To ensure Wagram didn't remain a secret, a social media initiative was launched during the lockdown. The aim was to raise awareness of the region, attract new visitors, and support local winemakers.

Within 24 hours, the video received over 50,000 views, all without an additional media budget. Subsequently, the post was promoted to reach even more users. This positive result was achieved through the following:

• Strong cooperation partners in the region who shared this post over 100 times.

• Modern editing, short video (1 minute), atmospheric impressions of the region.

• Appropriate wording for the Facebook post. • Reducing the content to the essentials.

• Starting with a "wow" effect at the beginning of the video to convince Facebook users in the first few seconds.

• Professional performance marketing to promote the post.

https://www.facebook.com/1930260630371576/videos/3135672716468524